01
Upload
Provide an approved mailing list, CRM export, or lead audience.
Facebook + Instagram audience retargeting
Turn your existing lists into another customer touchpoint.
Meta Retargeting helps you stay in front of mailing lists, purchased leads, CRM contacts, and past opportunities through Facebook and Instagram ads.
01 Mailing list, lead list, or CRM audience
02 Secure audience matching on Meta
03 Branded Facebook + Instagram ads
04 More frequency across the customer journey
How It Works
Your lists become a targeted digital audience.
We prepare your audience, build the advertising, and manage delivery across Facebook and Instagram.
02
Match
Meta attempts to match records to platform users.
03
Launch
Branded ads are delivered to the matched audience.
04
Optimize
Campaign delivery and creative are reviewed over time.
Audience Sources
Use the data already supporting your pipeline.
- Current direct-mail audiences
- Internet and purchased lead lists
- CRM prospects and unsold opportunities
- Past customer and win-back audiences
- Event, quote, or inquiry lists
Three-touch campaign example
Touch 1Mailbox
Touch 2Facebook
Touch 3Instagram
What’s Included
Managed from audience setup through reporting.
Audience Preparation
List formatting and campaign audience organization.
Creative Development
Branded ad graphics and messaging built around the campaign.
Campaign Management
Launch, delivery review, and ongoing account oversight.
Audience Refreshes
Update audiences as new mailing or lead lists become available.
Monthly Reporting
Review reach, impressions, clicks, and delivery trends.
Cross-Channel Strategy
Coordinate the ad message with mail, lead, or win-back campaigns.
Frequently Asked Questions
Meta Retargeting, clearly explained.
Does every record match?
No. Match rates vary based on the quality and type of data available.
Can this support direct mail?
Yes. It is designed to reinforce mail campaigns through additional Facebook and Instagram exposure.
Can I use CRM contacts?
Approved first-party CRM and lead audiences may be used when collected and handled appropriately.
Is ad spend included?
The service structure and advertising budget should be clearly outlined in your final offer and agreement.
Start a conversation
Ready to activate your existing audience?
Tell us which lists you use today and how often they are refreshed. We’ll outline a practical starting campaign.