--- title: "Social Retargeting: Facebook & IG Ads for Lists | Vesper Marketing" description: Turn your mailing lists, CRM contacts, and lead lists into Facebook and Instagram ad audiences. Vesper Marketing manages setup, creative, and reporting. --- Philadelphia-based. Serving businesses nationwide. [(484) 285-4800](tel:+14842854800)   [sales@vespermarketing.co](mailto:sales@vespermarketing.co) [VESPER MARKETING.](https://www.vespermarketing.co?hsLang=co) ☰ - [Home](https://www.vespermarketing.co) - [Direct Mail](https://www.vespermarketing.co/direct-mail) - [Managed Social Media](https://www.vespermarketing.co/managed-social-media) - [Social Retargeting](https://www.vespermarketing.co/social-retargeting) - [Resource Center](https://www.vespermarketing.co/blog) [Get Free Strategy](https://www.vespermarketing.co/#homepage-form) Social Retargeting # Stay Visible to the People Who've Already Shown Interest Vesper builds Meta retargeting campaigns that turn your mailing lists, leads, and CRM contacts into targeted Facebook and Instagram audiences — keeping your business top of mind until they're ready to act. ✓ Custom audience setup✓ Campaign creative included✓ Monthly optimization Free Strategy ## Build Your Retargeting Plan Tell us about the audience you already have. We’ll help you map out a practical retargeting strategy. No pressure. Just a practical recommendation for your next step. **252+**Businesses Served **3.1M+**Mail Pieces Sent **4.8/5**Avg. Client Rating **Done-For-You**Start to Finish Reach Made Real ## Your Lists, Turned Into Real Ad Audiences **60–80%**Match rate across Meta platforms Match rate reflects the share of a mailing or contact list that can typically be matched to a Meta account and reached with ads — actual results vary by list quality and platform. Why Vesper ## Retargeting Without the Guesswork ### Built around your existing lists Turn mailing lists, purchased leads, and CRM contacts into targeted audiences instead of starting from zero. - Custom audience setup - Privacy-conscious list matching - No new platform to learn ### Your dedicated strategist One point of contact guides audience setup, creative, and ongoing optimization. - Campaign creative included - Monthly optimization - Performance reporting A Better Way to Retarget ## Most Agencies Run Ads. We Build Campaigns Around Your Data. ### Typical Ad Agency - • You supply the audience strategy - • Generic, templated ad creative - • Set-it-and-forget-it campaigns - • You interpret the reporting ### Vesper Marketing - • Custom audience setup included - • Campaign creative included - • Monthly optimization included - • Performance reporting, explained What's Included ## Done-For-You Retargeting Setup ### Custom Audience Setup Your lists matched and built into targeted Facebook and Instagram audiences. Creative ### Campaign Creative Ad creative built to keep your business recognizable and top of mind. Optimization ### Monthly Optimization Ongoing adjustments based on real performance, not a set-it-and-forget-it campaign. Reporting ### Performance Reporting Clear visibility into how your campaigns are performing as you scale. What Clients Say ★★★★★ > Vesper Marketing has made direct mail so much easier for our agency. They handle everything, keep us updated, and are always helpful when we have questions. — James, Elite Agent ★★★★★ > We've had a really good experience working with Vesper. They're easy to work with & quick to respond. — Ashleigh M., Farmers Insurance Questions ## Before You Reach Out What lists can I use? Mailing lists, purchased leads, and CRM contacts can all be used to build custom audiences — your strategist will walk through what works best for your goals. How much does it cost? Social Retargeting is quoted based on your list size and goals rather than a flat rate — tell us what you're working with and we'll build a plan with real numbers. Am I locked into a long-term contract? Your strategist will walk through terms up front so you know exactly what you're agreeing to before you launch. Get Started ## Ready to Stay Top of Mind? Turn the lists you already have into an ad audience that keeps working for you. ✉️ Prefer to talk it through first? Email [sales@vespermarketing.co](mailto:sales@vespermarketing.co) [Get a Custom Quote →](https://www.vespermarketing.co/social-retargeting#top-form) [Call Now](tel:+14842854800)[Get a Custom Quote](https://www.vespermarketing.co/social-retargeting#top-form) [VESPER MARKETING.](https://www.vespermarketing.co?hsLang=co) Marketing that creates real conversations. Premium direct mail, managed social media, and Meta retargeting for businesses that want to be remembered. - [Home](https://www.vespermarketing.co) - [Direct Mail](https://www.vespermarketing.co/direct-mail) - [Managed Social Media](https://www.vespermarketing.co/managed-social-media) - [Social Retargeting](https://www.vespermarketing.co/social-retargeting) - [Resource Center](https://www.vespermarketing.co/blog) [(484) 285-4800](tel:+14842854800) [sales@vespermarketing.co](mailto:sales@vespermarketing.co) 21 S. 11th Street, Floor 2 Philadelphia, PA 19107 © 2026 Vesper Marketing LLC Philadelphia-based. Serving businesses nationwide.